Studio collaborationCASE CODE / 2016-02

Sherwood Pomegranate TVC

A 15-second CGI commercial built around pomegranate forms, particle motion and a tightly controlled product reveal.

Year / type
2016 · Studio collaboration
Scope
Creative direction / 3D production / Particle animation
Main filmCreative direction / 3D production / Particle animation

Film stills and campaign frames

Whole pomegranate suspended in the opening scene
Pomegranate opening into a controlled field of arils

Fruit and particle motion

A whole pomegranate opens into a field of arils through tactile surface work and controlled particle animation.

Macro CGI study of moving pomegranate arils
Sherwood Pomegranate bottle and glass product end frame

Product end frame

Macro fruit imagery resolves into the Sherwood bottle and glass for a concise 15-second television spot.

Dabarti delivered creative direction, 3D production and 2D animation for the Sherwood Pomegranate television commercial. The film moves from tactile fruit imagery into a clear cider bottle and glass end frame.

Credits

Producer
Raino Mardo
Director / Storyboard
Madis Epler
Creative Director / Lead Artist
Tomasz Wyszołmirski
3D Artists
Monika Olizarowicz, Szymon Sadowski, Kacper Citko
2D Animation
Paweł Wiśniewski
Sound
Ajar Studios

Client

Taevas Ogilvy

Services

Creative direction / 3D production / Particle animation / 2D animation

Technology

3ds Max / mParticles / V-Ray RT GPU

February 2016 RF