Brand-inspired studyCASE CODE / 2026-01
Ratchet Hub
A controlled mechanical reveal focused on assembly, cross-sections and ratchet engagement.
- Year / type
- 2026 · Brand-inspired study
- Scope
- Product animation / Mechanical visualization / Look development
Main filmProduct animation / Mechanical visualization / Look development
Mechanism, motion and final frames
Mechanical visualization
Close-up motion isolates the ratchet’s engagement and release, making the internal action easy to follow.
Product animation
The sequence moves from the complete hub exterior into its working mechanism and back.
Look development
Material definition and lighting keep the product’s surfaces precise and consistent across every frame.
Process film
Assembly tests and mechanical timing behind the finished study.
Project details
An in-house CGI study developed to explain a compact mechanical system through controlled motion and precise product imagery.
Context
Brand-inspired study
Services
Product animation / Mechanical visualization / Look development
Technology
3ds Max / TyFlow / V-Ray GPU